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The brand is encouraging all those #InPursuitOf Unstoppable Dreams, with its contest.
June 13, 2016
By: Marie Redding
Senior Editor
Carma Laboratories wants to give back – and has launched a grant program to support entrepreneurs, and encourage all those who are #InPursuitOf an “Unstoppable Dream.” Carma Laboratories, maker of Carmex lip balm products, has been a family owned-and-operated company for nearly 80 years – and prides itself on being an “American Dream” success story. The first original jars of Carmex Lip Balm were crafted in a Wisconsin kitchen and hand-delivered by founder, Alfred Woelbing. Jona Mancuso, Vice President of Marketing at Carma Laboratories, Inc., explains, “Our goal with Unstoppable Dreams is to encourage this powerful group of individuals to pursue their dreams and ambitions, communicating that anything is possible with hard work and determination. The dedication and resilience demonstrated by our founder has led us to where we are today, and we acknowledge the unwavering spirit that it takes to make dreams come true.” Participants must explain their dream or aspiration related to a business or product in a video, in 30 seconds or less, and enter by July 15th by posting their video to the brand’s Facebook or Instagram pages – or posting on their personal Instagram, and tagging @MyCarmex in the caption. The winner will be selected and announced in August, and will receive a $10,000 grant to be put towards achieving their Unstoppable Dream. Check out the entries at these hashtags, which all entries must include to be considered: #InPursuitOf and #Contest. Original Carmex, and Moisture Plus with its decorative, limited edition labels that change every season, are shown above.
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